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View All Groups. All Deals 3 Coupons 0. Get flat Rs SuperCash on Idea recharges. Recharge now Idea Rs. Home Ecommerce Platform 6 Ways to Tac Also called coupon codes, voucher codes, offer codes or discount codes, promo codes are popular sales incentives offered by online retailers.
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Discounts applied against merchandise or shipping charges reduce margin, and if associated with affiliates, reduce margin further as commissions are paid out. Not only that, but showing a coupon code box on your shopping cart page or in your checkout may prompt customers to search for codes in search engines often finding them from your affiliates.
Commissions get paid out to affiliates that never referred the sale in the first place. Even worse, you condition these customers to never pay full price again. Nevertheless, there are ways retailers can minimize the damage of promo code entry box visibility, while still offering promo codes. Some retailers suppress the coupon entry field for visitors unless they have arrived via an affiliate link or email campaign. At checkout page, the parameter is looked up and the discount is either auto-applied or the entry field appears for the customer to fill in.
Private promo codes are sent only to select individuals rather than shared with affiliates, social networks or posted on coupon sites.
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They are associated with an email address or account profile and may be single-use or ongoing. Hovering over the link explains you can sign up for Office Max emails to receive promotional codes.
Alibris does one better by providing the ability to enter an email address right on the page, as opposed to Office Max which makes you hunt for the email subscribe area. Someone who really has a code will work harder to find the entry area, so concealing it behind a button might solve the problem of the conspicuous box. Staples takes this approach:. These ideas are ways you can minimize the damage.
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Why not try one of these 6 ideas?